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Sport Management & Athletic Administration: Reference Shelf

Resources supporting curriculum and interests in Physical Education & Sports Management

E-Reference Sources / Business & Marketing

Simmons (Choices 4) - Marketing Research Tool

SRDS - Standard Rate and Data Service

Featured Reference Books

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Reference Titles

Advertising (Standard Rate and Data Service)

Radio Advertising Source (SRDS) HF 5905.S74

Newspaper Advertising Source (SRDS) HF 5905.S73

Dictionaries and Encyclopedias

Dictionary of Marketing Terms (1995) E-Book, check catalog for link

Dictionary of marketing communications  HF5412.G68 2004

Marketing Plans

Marketing Plans that Work: Targeting Growth and Profitability HF5415.13.M3691832 1997

Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth HF5415.13.C253 2008

Market Guides

Editor and Publisher Market Guide. REF PN4700.E524

Sales and Marketing Management - Survey of Buying Power. PER HF5438.A34

Market Profile Analysis - Spokane, WA. REF HC108.S66 1996

Market Share Reporter  REF HF5410.M35U.S. Market Trends and Forecasts REF HD30.27.U7 1999

Handbooks

Handbook of Marketing Research: Uses, Misuses and Future Advances  HF5415.2.H286 2006 (also available as e-book)

Marketing Research Guide HF5415.2.M35585 2006

Marketing Scales Handbook: A Compilation of Multi-Item Measures  HG5415.3.B785 1992

Qualitative Market Research: A Comprehensive Guide  HV5415.2.M3167 2001

SAGE Handbook of International Marketing  HF1416.S24 2009