Marketing

The Foley Library provides full text access to thousands of journals. We have access to over 5500 business titles as well as 350 titles in marketing. Search any of our databases to find the articles you need or use Periodicals@Foley to find out how to access a specific journal.

The Periodicals@Foley link will allow you to search for specific journals.  If you want to see a list of journals in marketing and related subjects check out specific subject links.

Google Scholar crawls the open web looking for scholarly publications it can surface when you search https://scholar.google.com/

Even though the resources Google Scholar finds are from the open web, they are often behind paywalls. But you can connect Google Scholar to Foley Library so that you can easily get to any resources you find on Google Scholar that the library has access to in one of our databases.

1. Go to https://scholar.google.com/
2. Click "Sign in" in the upper right hand corner of the screen
   1. You can sign in using a personal Google/Gmail account if you have one, OR
   2. Sign in with your Gonzaga.edu account
3. Once you're signed in, on the Google Scholar search page, click the hamburger menu in the upper left hand corner 
4. Click "Settings"
5. Click "Library links"
6. Search "Gonzaga" in the search box
7. Check the box next to “Gonzaga University Foley Library – Full Text @ Gonzaga”
8. Click "Save"

When you search Google Scholar, look for the Full Text @ Gonzaga link to go directly to the resource in one of our library collections.

Start here to find hundreds of thousands of books, journals, audio-visual media, and more, housed at Foley and available to you electronically.