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Sport Management & Athletic Administration: Reference Shelf

Resources supporting curriculum and interests in Physical Education & Sports Management

E-Reference Sources / Business & Marketing

Simmons (Choices 4) - Marketing Research Tool

SRDS - Standard Rate and Data Service

Featured Reference Books

Reference Titles

Advertising (Standard Rate and Data Service)

Radio Advertising Source (SRDS) HF 5905.S74

Newspaper Advertising Source (SRDS) HF 5905.S73

Dictionaries and Encyclopedias

Dictionary of Marketing Terms (1995) E-Book, check catalog for link

Dictionary of marketing communications  HF5412.G68 2004

Marketing Plans

Marketing Plans that Work: Targeting Growth and Profitability HF5415.13.M3691832 1997

Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth HF5415.13.C253 2008

Market Guides

Editor and Publisher Market Guide. REF PN4700.E524

Sales and Marketing Management - Survey of Buying Power. PER HF5438.A34

Market Profile Analysis - Spokane, WA. REF HC108.S66 1996

Market Share Reporter  REF HF5410.M35U.S. Market Trends and Forecasts REF HD30.27.U7 1999

Handbooks

Handbook of Marketing Research: Uses, Misuses and Future Advances  HF5415.2.H286 2006 (also available as e-book)

Marketing Research Guide HF5415.2.M35585 2006

Marketing Scales Handbook: A Compilation of Multi-Item Measures  HG5415.3.B785 1992

Qualitative Market Research: A Comprehensive Guide  HV5415.2.M3167 2001

SAGE Handbook of International Marketing  HF1416.S24 2009