LibGuides: Marketing: Web Resources

Internet Resources for Marketing

AdViews
Thousands of television commercials created or collected by the D'Arcy Masius Benton & Bowles (DMB&B) advertising agency, dated 1950s - 1980s.
American Marketing Association
Easy Analytic Software Inc. (EASI)
Hoover's - The Business Information Authority
Hoover's offers proprietary business information through the Internet, data feeds, wireless devices, and co-branding agreements with other online services.
Internet Marketing Solutions for Marketers - ClickZ
KnowThis: For Marketing, Market Research, Advertising, Sales, and more
US Census Bureau Maps
Market Research Portal
MRI
Wolfram|Alpha
Food Marketing Institute
This site provides research reports, information on training and certification, consumer information,lobbying updates and industry news and advice.
MarketWatch
A subsidiary of Dow Jones & Co. MarketWatch is a leading provider of business news, financial information and analytical tools.

Bureau of Labor Statistics Home Page
Employment, wage, demographic, industry, and consumer information from all over the U.S.
Census Bureau Home Page
Income, educational attainment, family size--all you need, and more, to identify your clients. Includes link to American Factfinder where you can build your own demographic profile.
Data.gov
The United States government's open data website. It provides access to datasets published by agencies across the federal government. Data.gov is intended to provide access to government open data to the public.
North American Industry Classification System (NAICS)
U.S. Bureau of Economic Analysis (BEA)
International, national, and state-level statistics on personal income, industry, and corporate profits, includes online access to Survey of Current Business

Statistical Abstract of the U.S. (ProQuest) This link opens in a new window
The Statistical Abstract of the United States is an excellent source for any statistics primarily related to the United States, published by GPO since 1878. Provides data from government sources related to population, health, education, income, labor, science, transportation, commerce and more.